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Mentoring at FIFA
The Problem
FIFA's internal engagement team required engaging content to promote their pilot mentoring program. As this was the first program, they had no existing materials. Given my experience in the corporate mentoring space alongside my content marketing and copywriting skills, it was a perfect fit.
"We need some expertise and a sophisticated comms strategy to ensure this pilot is a success."
– Margherita, Head of Engagement, FIFA
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The Project
With experience of mentoring programs in the workplace, I created a full comms strategy for launching and engaging participants in the program, including the application process, email templates, event plans and feedback forms.
To further prepare FIFA employees for the new mentoring program, I wrote and designed custom resources in the form of 'Mentoring Handbooks' for Mentees and Mentors, to live on their internal intranet as a guide.
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