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Marketing Campaigns for Chatterbox
The Problem
Chatterbox is a UK based language learning platform with a social mission to empower refugees as language coaches. They reached out needing help to develop new marketing strategies and test new channels. As a small team, they had a "backlog of cool ideas" but no in-house experience to prioritise and execute.
"We're looking for someone to help us make the right decisions when it comes to marketing"
– Mursal, CEO
The Project
I built a marketing campaign around the news that Chatterbox had recently acquired CPD accreditation, planning a 'sprint' which would involve pushing this news out in different ways with varying content assets on multiple channels.
From a content perspective, the project involved:
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Building a new landing page
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Creating a LinkedIn carousel
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Producing a video for the CEO's personal profile
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Producing a more corporate video interviewing the founder of the CPD certification
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Writing an email sequence and newsletter
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As well as developing the overall plan and promotion strategy, including activating the team's personal LinkedIn profiles to increase the reach of the campaign.
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