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Brand Launch for CCWE
The Problem
CCWE, a D&I Consultancy based in London, had undergone a business pivot and rebrand - and needed marketing support to launch the rebrand. As well as this, they had a huge amount of original research in the form of academic papers that they wanted to repurpose into B2B marketing content. With no in-house marketing or content talent, they reached out to me to support.
"We've spent years on groundbreaking research, and want people to know about it"
– Ashanti, CEO
The Project
After a session with the CEO where I learnt everything about the reason behind the pivot, the mission behind CCWE, and the disruptive impact they were hoping to have in a highly concentrated space – I went away and created a marketing strategy for the launch.
As well as the strategy, this project was also executional, and I dedicated a lot of time to content creation – writing all the copy for the new website, and producing a full content suite of assets for the business to use going forwards, including a brand story document, sales decks, LinkedIn carousel templates, whitepapers, roller banners and flyers for events, and one pagers.
