NICOLA CRONIN
is a freelance content specialist and B2B marketer supporting early-stage startups in Berlin and beyond.
Having been in the founding teams of early stage B2B SaaS startups for the past 7 years across Marketing, Content & Product – I've honed my ability to build things from scratch (be it a process, a strategy, a team, or an entire business function).
I now apply all of that knowledge and experience to support founders on a freelance basis. Being used to working with minimal budgets and early-stage startup chaos – I know how to do a lot with a little when it comes to marketing. Whether it's strategy, execution, or a combination, I can help.
What working with me is like...
“Having Nicola on your team is a no brainer. She's fearless, hardworking, loads of fun and never fails to deliver value. Nicola understands the startup environment inside and out, so doesn't flinch at having to take on new things outside of her role or responsibilities. As a founder, this is absolutely the sort of person you need around you.”
SAM MARCHANT, FOUNDER & CEO | COLUMBA
Drag & Drop Head of Marketing
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When it comes to marketing, sometimes it’s hard to know what you need and when you need it.
Think of me as a fractional marketing lead, and you can drag & drop elements as we go:
Audit
Conduct an analysis of where you are currently and where you need to be focusing.
Strategy
Develop a 6-12 month plan of action based on your current marketing set up.
Messaging
Create a comms and brand messaging framework you can use going forwards.
Content
Produce a high quality, repurpose-able piece of long form content.
Social
Manage the creation and distribution of content across your social media channels.
Hiring
Help you understand what marketing talent your startup might need and when.
Team Processes
Advise on internal processes to improve content production and Sales & Marketing alignment.
Training
Train up your team wherever skills are missing through workshops and mentorship.